The Sale is now on!

As a Be U Rewards member, U enjoy exclusive access to the Sale before it opens to the public. Get the best deals early across all of our brands in-store.

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Enjoy up to 40% off at all Diesel stores in Egypt

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Sale now on with up to 40% off at your nearest Fred Perry store and online

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Enjoy the Sale with up to 40% off at Scotch & Soda Cairo Festival City & Mall of Egypt