HOW Be U WORKS

earning

EARN POINTS

Earn Points when shopping at any of our stores, keeping fit and celebrating your birthday

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REDEEM POINTS

Spend Points on your next shopping spree in our stores or across across a wide range of partners such as cinemas, cafés, and many more

Be U, a rewards program that celebrates U!

We invite you to join the most rewarding retail loyalty program in the region!

Exclusive Offers & Benefits

Enjoy tailored offers when shopping with our brands
Be recognised and rewarded for your loyalty with
member-only benefits

Earn Points during Sales and in our Outlets

Earn Points all year round even during our sales and at our participating outlet stores

Special Invitations

 
Be the first in the know about exclusive collection launches and access to our pre-sales

HOW TO JOIN BE U

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The Be U App

The Be U App has been designed with U in mind! Its simple to use and gives you all the information you need at your fingertips.

You can download our Be U Rewards App from the Apple App Store and Google Play. So don't delay, download the App, register and unlock all your Be U benefits today!

Download Now
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In Store

When you're in our stores enjoying a shopping spree or simply browsing, our store team will be happy to help you become a Be U member.

It's as easy as 1,2,3!

  1. You give us your mobile number.
  2. We SMS you a One Time Password whilst you're still in the store.
  3. You download the App and enjoy the program.

It's that simple!!

HOW TO EARN POINTS

Earn Points on every purchase made at any of our stores. Remember to present your digital Be U card at the time of payment to ensure you earn your Points.

Don't have the Be U App yet? Download it now to unlock your Be U Experience

White & Gold Tier Members

  • You spend
  • Regular, full price items
  • Sale Items and Outlets
  • 100 AED
  • 25 Points
  • 5 Points

Black Tier Members

  • You spend
  • Regular, full price items
  • Sale Items and Outlets
  • 100 AED
  • 50 Points
  • 5 Points

Use the Points Calculator to see how many Points you can earn when shopping with us!

HOW TO REDEEM POINTS

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You can spend your Points at any of our Stores.
Simply present your digital Be U Card at the cash desk and inform our store team how many Points you wish to spend.

You can download the Be U App at any time and get instant access to your digital card.
Your Points can be used for partial or full payment of your purchases.

Use the Points Calculator to see how much your Points are worth when shopping with us.
You can also enjoy rewards from our partners, which we have chosen especially for you. Find a reward that suits you.